Marketing is one of the primary components of Business Management, it is the business process, which creates satisfied relationships with customers. We can say Marketing is the study and management of relationships between businesses and customers. There are four ways that you can approach your market with your products and services. Creating Utility The first …
The concept of Marketing is evolving day by day, it’s getting tougher for the marketer to understand consumer behavior and to design a strategy according to that. Martin Lindstrom, the main initiator. An international expert in Branding Policy. He was fascinated by the application of techniques derived from Neuroscience to Marketing. He points out certain …
Neuromarketing: Beyond traditional marketing approach Read More »
Most companies waste enormous amounts of money on Marketing. We all know how mind-numbering it is to spend precious dollars on a new marketing effort that gets no result. When we see the reports, we wonder what went wrong, or worse, whether our product is really as good as we thought it was. But what …
Consumer behavior is an interdisciplinary science and represents the behavioral context in which consumers operate while searching for, purchasing, using, evaluating, and disposing of products & services. The actions a person takes in purchasing and using products and services, including the mental and social processes that precede & follow these actions eg: Soap – Premium …
Forces that Drive the Change in Consumer Behaviour Read More »